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The December 2012 RADAR report illustrates radio’s ability to attract affluent, educated consumers.
- More than 95% of adults aged 25 to 54 with a household income of $75K or more and a college degree tune in to radio on a weekly basis, that’s nearly 26 million listeners in this demographic.
- Also, nearly 70 million, or 94%, of Adults aged 18 to 49 with a household income of $75K or more tune into radio on a weekly basis.