Radio: Strongest Opportunity for Auto Advertisers

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"Planned vehicle purchasers spend nearly 150 minutesa  day listening to the radio" notes Bob Jordan, president of The Media Audit. "This large amount of listening along with radio's massive reach, makes it the ideal medium for car dealers and manufacturers to tell their story.”


  • Internet is number 2 at 125 minutes a day
  • Tremendous fragmentation with web
  • Consumers go to dozens of websites
  • Radio listeners tend to be loyal to a few stations
  • Average listener tunes in to 2.5 radio stations
  • Planned domestic car purchasers spend 177 minutes a day with radio
    • 132 minutes with Internet
    • 103 minutes with Broadcast TV

More in this category: « Radio Gets the Last Word