Radio: Strongest Opportunity for Auto Advertisers

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"The amount of time some people spend with radio may be a driver for radio's strength" commented Jordan. "Our research shows that people planning to purchase a vehicle in the next 12 months tend to be more financially optimistic than the general market."



  • 52% of planned vehicle purchasers are financial optimists
  • With the general market at only 36% being financial optimists
  • Financially optimistic people tend to be heavier radio listeners
  • Study based on: 68,401 adults interviewed in 87 markets in 2012
  • Source - The Media Audit


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