Radio Listeners Are In the Mood to Buy

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Radio Listening Is Strong

 

Arbitron data show that while today’s listeners may have more entertainment options available, radio remains a presence and a strong one at that.

A national look at the American radio listener with Arbitron RADAR data reveals that:

  • Radio remains strong with 241.3 million listeners tuning in weekly.
  • Radio consistently reaches 92% to 96% of virtually every demographic group.

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