AM/FM Radio is the media used most often during shopping. Persons 25-54 listen to radio more than using any other type of media while they shop. AM/FM Radio gets the most exposure while consumers are out buying.
How to Read:
These figures represent “Weekly Cume Ratings.” For example, slightly less than 93% of Women 18-24 in the United States tuned in to radio at least once during an average week, between the hours of 6AM and Midnight, Monday through Sunday. The tan background represents the average of all Americans at least 12 years old who listen to radio at least once during the week (92.5%). You can then see how radio reaches various demographic groups compared to the national average.
AM/FM Radio is the leader in out of home media consumption. Persons 25-54 listen to AM/FM Radio more than any other media outlet when spending time outside of home. Radio gets the most consumption when consumers are on the go.
The report shows radio’s audience holding steady year over year, reaching more than
241 million listeners, or more than…
92% of the U.S. population on an average weekly basis.
- Adults 18 to 34 shows the largest gains among the major age demographics, adding more than 600,000 weekly listeners. Radio reached 67 million adults aged 18-34 in an average week.
- Radio reaches nearly 126 million adults aged 18 to 49 and more than 119 million adults aged 25 to 54 in an average week.
- More than 95% of adults aged 25 to 54 with a household income of $75K or more and a college degree tune in to radio on a weekly basis, that’s nearly 26 million listeners in this demographic.
- Also, nearly 70 million, or 94%, of Adults aged 18 to 49 with a household income of $75K or more tune into radio on a weekly basis.