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Adult Hits + '80s Hits listeners are avid video gamers. Almost half of them own a video game system, and they also enjoy playing video games online and playing fantasy sports.
These listeners also enjoy other consumer electronics such as Blu-ray players, smartphones, and MP3 players. A lot of what they own or use was purchased online. Some big product categories include men's business clothing, sports equipment, and athletic wear.
They consume caffeinated soft drinks and pretty much every type of beer, including microbrews. They dine out frequently at fast food and sit-down restaurants. Adult Hits + '80s Hits listeners also are improving their homes and planning to buy furniture and appliances for their homes.