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Saturday, 19 January 2013 09:36

Active Rock

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Active Rock listeners are mostly male and rise above the average of all radio listeners when working on home improvements. You won't find them in department stores as much, but they do patronize Target, Old Navy, and yes, Victoria's Secret in bigger-than-average numbers.

They are loyal patrons of Mexican and Chinese restaurants, steakhouses, and quick-service dining. They also love to drink microbrews/beers, energy drinks, and highly caffeinated beverages. 

As consumers, Active Rock listeners buy sports equipment, men's clothing (business, casual, athletic, and shoes), and own video game systems, MP3 players, smartphones, and other electronic gadgets. Their Internet usage rises way above the national average of all radio users.


Read 152744 times Last modified on Friday, 21 February 2014 16:35
More in this category: « Adult Hits + 80s Hits