In recent years, many radio listeners have reported displeasure with what they call "Corporate Radio." They felt disconnected from their local radio stations because they know much of the programming is dictated by people who have no connection to Columbus. We decided to make a revolutionary, groundbreaking shift in how WRKZ is programmed. We let the listeners weigh in on how the station should sound. This True Listener Engagement empowered the community to create the rock station it wanted.
Radio survey data was used to construct The Blitz in 2010. Control questions were used in conjunction with demographic info to drill down listener data into a majority "ideal" rock station.
They answered questions about the "mix" of old vs. new and hard vs. soft music. They then listened to several "montages" of different music styles and rated them.
These music montage ratings were used to construct the top musical styles that listeners want to hear. The top 10 styles are listed below in order of preference. This is the core music for The Blitz.
Loper & Randi in the Morning
Weekdays Mornings 6a -10a
News, Weather and Traffic with Kelly Quinn
Sports with Producer Thick Rick
Mon. – Fri. 10am – 3pm
Sundays Noon – 6pm
> Metal Shop weekdays @ 1:20pm
> Local Stuff – Sundays @ 10pm
Mon. – Fri. 3pm – 7pm
Saturdays Noon – 6pm
> Mandatory Metallica – Weeknights @ 6pm
Mon. – Fri. 7pm – 12am
> Choose it or Lose It – Weeknights @ 8:20pm